TAG publisher sourcing disclosure

Tribune Publishing is a member of the Trustworthy Accountability Group (TAG), the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry.

As a participant of TAG’s Certified Against Fraud program Tribune Publishing is committed to promoting transparency and combatting fraud.

As part of this program Tribune discloses Paid Traffic Sources across all digital properties.

Below is the percentage of Paid Traffic for all Tribune Publishing’s websites.

On average, less than 2% of all traffic directed to Tribune properties was paid. The charts below are updated on a quarterly basis.

Chicago Tribune Quarter Paid Traffic % Q1 2018 0.58% Q2 2018 1.80% Q3 2018 0.58% Q4 2018 0.20% Q1 2019 0.16%

New York Daily News Quarter Paid Traffic % Q1 2018 0.02% Q2 2018 0.03% Q3 2018 0.02% Q4 2018 0.006% Q1 2019 0.14%

Baltimore Sun Quarter Paid Traffic % Q1 2018 0.83% Q2 2018 1.80% Q3 2018 0.78% Q4 2018 0.33% Q1 2019 0.25%

Sun Sentinel Quarter Paid Traffic % Q1 2018 0.69% Q2 2018 1.68% Q3 2018 1.04% Q4 2018 0.46% Q1 2019 0.28%

Orlando Sentinel Quarter Paid Traffic % Q1 2018 1.16% Q2 2018 1.78% Q3 2018 0.90% Q4 2018 0.52% Q1 2019 2.10%

Hartford Courant Quarter Paid Traffic % Q1 2018 1.02% Q2 2018 2.55% Q3 2018 1.26% Q4 2018 1.00% Q1 2019 0.11%

The Morning Call Quarter Paid Traffic % Q1 2018 0.11% Q2 2018 0.03% Q3 2018 0.04% Q4 2018 0.08% Q1 2019 0.25%

Daily Press Quarter Paid Traffic % Q1 2018 0.36% Q2 2018 0.13% Q3 2018 0.06% Q4 2018 0.03% Q1 2019 0.05%

Capital Gazette Quarter Paid Traffic % Q1 2018 0.300% Q2 2018 0.06% Q3 2018 0.04% Q4 2018 0.002% Q1 2019 0.002%

Caroll County Times Quarter Paid Traffic % Q1 2018 0.002% Q2 2018 0.01% Q3 2018 0.05% Q4 2018 0.002% Q1 2019 0.001%

SouthFlorida.com Quarter Paid Traffic % Q1 2018 0.01% Q2 2018 0.09% Q3 2018 0.06% Q4 2018 0.39% Q1 2019 8%

Virginia Gazette Quarter Paid Traffic % Q1 2018 0.001% Q2 2018 0.0242% Q3 2018 0.002% Q4 2018 0% Q1 2019 0.001%

CT Now Quarter Paid Traffic % Q1 2018 0.03% Q2 2018 0.02% Q3 2018 0.07% Q4 2018 0.01% Q1 2019 0%

City Paper Quarter Paid Traffic % Q1 2018 0.0718% Q2 2018 0.04% Q3 2018 0.22% Q4 2018 0.003% Q1 2019 0.003%

GrowthSpotter Quarter Paid Traffic % Q1 2018 0.009% Q2 2018 0.006% Q3 2018 0.007% Q4 2018 0.005% Q1 2019 0.01%

The Virginian-Pilot Quarter Paid Traffic % Q1 2018 0.148% Q2 2018 0.370% Q3 2018 0.125% Q4 2018 0.077% Q1 2019 0.073%